On September 27, 2026, the EU Empowering Consumers for the Green Transition Directive (ECGT/EU 2024/825) will take full effect. Combined with the ongoing implementation of PPWR, green packaging regulations in Europe and the US are entering a new phase of dual enforcement.
The new rules are clear: without authoritative third-party certification, companies may not label their products with green claims such as “biodegradable,” “compostable,” or “eco-friendly.” False environmental claims will face heavy penalties and even market bans. This marks a fundamental shift for the industry – moving from an era of corporate “self-declaration” to a fully certified, evidence-based regulatory era.
The market has long been plagued by two categories of “pseudo-green” products:
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Pseudo-degradable products: Traditional PE plastics blended with small amounts of starch or degradation additives that only fragment physically, with minimal actual biodegradation – yet sold as “fully biodegradable”
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Partially degradable, but non-compliant overall: The main material may be degradable, but coatings, adhesives, inks, and sealing accessories are made from non-biodegradable materials – while the product is marketed as “fully degradable,” misleading overseas buyers and end consumers
In response to these industry malpractices, the ECGT explicitly prohibits all one-sided and vague green marketing language. All sustainability labels and environmental claims must be backed by independent third-party certification – putting an end to “conceptual green” and “verbal green.”
Xingyu Packaging: Certified Credibility – Your Shield Against Greenwashing
As a global integrated packaging supply service provider for express e-commerce, Xingyu (Guangdong) Packaging & Printing Co., Ltd. has proactively aligned with EU and US standards, upholding the industry’s integrity with hard-core certifications and quality control.
Standards First, Certification Ensures Compliance. Xingyu’s full range of biodegradable products holds multiple international certifications, with core products strictly certified under:
✅ EU EN 13432 compostability certification – achieving over 90% biodegradation within 180 days under industrial composting conditions, with degradation residues that are non-toxic and pollution-free. This fully meets the EU market‘s strictest green access requirements, serving as a “compliance passport” for exporting to Europe
✅ US BPI biodegradation certification
✅ OK Compost international compostability certification
✅ National Green Product Certification for Express Packaging
✅ ISO 14001 Environmental Management System Certification
As the market consolidates, “pseudo-green” concept products are being phased out, while truly compliant companies will endure.
Choose Xingyu – where green is certified.
